Imaginary Distinctions

For as off-putting as I find the term “Creative” when used as a job title, I’ve found it slipping into my vocabulary with more frequency lately. Sure, I can kick myself on the inside, penalizing my unconscious mind for it’s dastardly deed, but it continues to happen. 37signals has already summed up everything that is bad about using the word creative as a job title quite wonderfully (as they are apt to do), but this past week I came across a real world example of this that I couldn’t help but document.

After having spent more than 24 hours agonizing a programming component of a project currently in progress I had to throw my hands up in defeat. A level of code mastery was required for this task that was well beyond what I can bring to the table. I put out a call and we brought in a colleague who whipped up a solution in less than an hour. The two of us contain completely different skill sets, but his ability to wrap his head around functions, competing file formats/languages, and information propagation is just as unique and important to the overall creative process as is my ability to work with that information to present it in a clear and concise manner. And while he may be dubbed with the title of “programmer” and I may be dubbed with the title of “creative professional” the fact of the matter is that the creative process would fail miserably without the two of us working together creating solutions to the problems directly in front of us.