The New PR Book
- Client
Larstan Publishing - Illustrator
Jeremy Lowther - Date
October 2006
The New PR is a call to arms if you will. Its aimed directly at those entering the PR industry and calling for them to make a change. Its premise is that public relations has gotten stale, and moving forward, if you plan on making a mark then you’re going to have to shake things up and find a new way of working your clients. The book’s author does a wonderful job of laying out a future path for the industry to follow and highlighting the baby steps that can be taken to bridge the present with that future. Before you know it, things have changed. My challenge was to create a design that visually linked the past, present and future.
No matter how PR changes, it will always be about what we like to refer to as “the handshake moment”, that instant in time when the pitcher and pitchee have arrived at common ground. I worked with illustrator Jeremy Lowther to create an image that highlighted the handshake moment, but with a twist. His illustration style was perfect for the look and feel of the book and in the end we accomplished our initial goal wonderfully. By including a miniature reporter’s cap from decades past, this symbol of all public relation has grown well outside of the confinements of the PR-past. How far it’ll continue is unknown, but the growth is impossible to ignore.
A nice parchment background was created to finish off the cover and it was “watermarked” with ornamentation from the Paperback type family by House Industries. Pakt, from You Work For Them, was chosen as the titling font, and together, the two families worked wonderfully together, creating a typographic tension that straddled both the past and the future as well.