Team Clermont Website
- Client
Team Clermont - url
teamclermont.com - Date
December 2009
What to do when you spend all your time promoting the hell out of mostly unheard, but overly deserving, bands and musicians while your website slowly gets more and more out of date? Find a like minded studio that understands design on the web, independent music, and both sides of the publicity industry! That’s what Team Clermont did when they approached us about working together on rebuilding their website from the ground up.
Their old website dated back to the late 90’s and was a combination of nested frames, tables, flash files and tag soup. This created an environment where no one wanted to work on the website as it was a jumbled mess of oddly named files, which lead to it getting more out of date, which lead to more work, which lead to people wanting to work on it even less, rinse, repeat. While this cycle played itself out, the web grew and change. Content Management Systems became common place and media delivery became a breeze. Additionally, the music industry began to change, and those on all sides of the equation expected certain things from a music publicity company. And with these insights we were off…
First, the site had to be built on top of a flexible, easy to manage CMS. Second, the site had to feature more content, in a clearer way, and allow for the automation of certain content, such as the Team’s roster, their weekly radio adds, a media player and more. However, there had to be a clear definition between the two separate arms of Team Clermont, the radio side and press side. Their blog, previously hosted offsite on blogspot, had to be integrated into the new site. And finally, a system had to be developed for the easy administration and delivery of digital press kits to radio stations and publications, all locked down so that only authorized users could access these files.
The design sprung simply from applying Team Clermont’s new identity in a way that clearly solved each of the above issues. Upon completion, Team Clermont had a website that wasn’t an anchor around their ankle, but rather a powerful tool for them to utilize to more easily achieve their final goal, that of spreading the word far and wide about the bands you need to hear.