Resonate.tv Logo
- Client
Insomnia Radio - Collaborator
Paul Shoemaker - Date
Summer 2006
Resonate.tv is a video podcast focused on the independent music videos that get shunned by Much Music, MTV, MTV2, MTVu, VH1, fuse.tv, etc. I was able to catch a glimpse of the logo the group was working on one day while chatting about various music related goodies and I couldn’t help but toss my own opinions into the mix. Soon we were collaborating on the project.
Paul Shoemaker came up with the original type layout and initial use of the radio waves. I then took the layout, chose a new typeface that gave a strong feel of motion and movement, thinking of the content speeding through the tubes and feeding the viewers the show. The text was then refined and the waves were integrated a bit more tightly into the logo itself. The tag line was also added to balance everything out and identify the content of the then yet to be released product. The logo was shot back over to Paul who completed it by choosing the colors.
When all is said and done, Resonate.tv has one bad ass logo that helps define what they do, how they do it and uses elements that have become clichés in the world of logo design in meaningful and expressive ways.