RWest Identity
- Client
Rave Music / RWest - Date
April 2007
RWest is the west coast subsidiary of Rave Music and is focused on promoting the group’s song composition talents to the upper tier of the advertising and marketing industry. They needed an identity that was more daring, but remained true to their nature.
With their focus on advertising and marketing, a barcode was created by assigning a 2-digit code to each letter of RWest based on that letter’s place in the alphabet. The barcode itself is embedded with the company’s identity. The same type family was used for the RWest type as was used for the Rave Music logo, but greater extremity in weight was applied.