Siren Fest 2010

2010 Siren Fest Logo

For the tenth summer in a row, the Village Voice unleashed a day of music upon the masses at Coney Island in the form of Siren Fest. And for the third year in a row, I was happy to join forces with the Voice and Paul Antonson to make sure the entire city of New York knew that Coney Island was the place to be on July 17th, 2010.

For the 2010 logo, we focused less on the year itself and more on the fact that this was the fest’s 10th anniversary. I created a logotype that emphasized the anniversary and worked it seamlesly into the stunning backdrop that Paul illustrated for the occassion.

Program Schedule Detail Image
Program Detail (Schedule Page)
Program Artists Detail Image
Program Detail (Artists Page)

With the logo completed, the whirlwind began, as we pushed it out to ads, t-shirts, postcards, posters, artist laminates and the final piece, the year’s artist guide. In keeping with tradition, for the third year in a row we found ourselves sending last minute changes to the printer’s hours before the presses started running, and looking back, we’d want it no other way.


Here’s to figuring out how to work a 20 into the Siren logo.


Paul Antonson