Siren Fest 2008

2008 Siren Fest Logo

The eighth edition of Siren Fest, the yearly party for independent music lovers the Village Voice throws at Coney Island, was the first time that I was brought on board to create the day’s look and feel.

Posters up on a wall in NYC
Program Guide Interior
Festival Guide

Things kicked off on the right foot with an amazing illustration to serve as the backbone of all the printed material courtesy of Paul Antonson. From there, I created a logo that would work well with the illustration and was true to the festival’s seven-year history, but also began looking forward at some new approaches. With the logo completed, we got to work on the constant rush of advertisements, t-shirts, postcards, posters, rack toppers, letterhead, and other items promoting the festival. It was a crazy flurry of work, culminating in a final push to put the finishing touches on the remaining pieces from a houseboat in the middle of Utah the week before the festival.

Scattered postcards, front up
Postcards (Front)
Scattered postcards, back up
Postcards (Back)

All the hard work paid off on July 19th as I walked around Coney Island, listened to some great bands, saw a lot of friends, rode the Cyclone (for the very first time), and saw the work I did everywhere our eyes landed. Before the festivities ended, I was already looking forward to getting started on 2009.


Paul Antonson