I was hired to create the identity for Noodle Music, a company helping expose the world to new and emerging artists/musicians. Not content being a record label, management company or marketing group, Noodle developed their own spot somewhere in the middle. The logo sprang from the company’s approach to guerrilla marketing.
A large portion of Noodle’s public presence would be their website, a portal to discover the new talent they represent. I used this as the basis for the color scheme, creating red, green, blue (the color spectrum of light), and grayscale versions of the logo.