Locust Music

I worked with Chicago record label Locust Music to rebuild their site from the ground up. Moving from a fragile, outdated CMS to a more flexible solution allowed us to rethink the label’s content structure as much as we were rethinking the design. I wanted to link all of the site’s content back to the relevant artist and more easily share related artist content on blog entries, artist pages, release pages and anywhere else it made sense. I worked with the label to develop a new online ordering system that could support digital releases alongside physical goods, and developed a web-based system to securely deliver promotional materials to writers and radio stations.

Homepage Mockup
Catalog Browsing Mockup
Catalog Item Mockup