Direction Tour Marketing
Direction Tour Marketing is part of an overwhelmingly visual industry, and they needed to update their old website to better fit into this highly visual world. When I got the call, I could have simply re-skinned their old site, but that’s not how I like to work. I took the opportunity to sit down with their team to look at how they did their work, and then identified ways that the new website could make their job easier. The new Direction site isn’t just a great looking brochure website; it’s a tool that they use in their daily business.
Direction’s old site was a bear to manage, so we started by setting up a Content Management System that would encourage, rather than discourage, regular updating of site content. Then we added a client section to allow them to create and securely deliver client wrap reports through the site for all the projects they are working on. This not only allows them to deliver their reports faster, but also saves them the printing and postage costs that were required by their old reporting system. We also created a staff section to allow them to more easily search and manage their business directory, upgrading it from an old (and slow) Excel file.
Upon launch, Direction had a site that updated their brand and was visually impressive, but the real success of the site is in how well it integrates into the company’s daily activities and has become a useful tool for getting their job done.