A Sunday Driver

Sunday Driver Logos

When clothing designer Angel Quintana released her new line, Fleur de Lis, it was an opportunity to give her company, Sunday Driver, a new look as well. That work began with their logo. Sunday Driver’s prior logo was a heavy, geometric affair that didn’t fit well with the company’s line. While sticking with a logotype, I rethought the design from the ground up to better convey a sense of what to expect from Angel’s soft, flowing, organic style. The end result was a timeless mark, that while fitting wonderfully with the company’s new line, could stand the test of time no matter what stylistic path their future designs take.